Distribution Research 2 - Paywall

     The second method that I will utilize for distributing my magazine is by creating an app. Florida Foods will be available in all app stores. As well as creating a social media platform for my magazine.

     To get this method on the road, I will hire a company to create the Florida Foods app in an iPhone format. The reason why it will be created on an an iPhone is because research has shown that more people own iPhones than Androids, as well as most of my target audience owns iPhones. However even though the app will be in an iPhone format, I realize that it is important to keep my reach and standards high, so the format will need to be compatible with android as most people without iPhones own Androids. 

     As for other promotion methods, mailers across Sarasota and Bradenton will be sent home with instructions on how to download the magazine app on electronic devices to target the older generation of my audience. From within the app, the user will be able to set up an account and as new issues are released, they will automatically receive a notification on their device through the app that there are new magazines available for purchase.

     For example, the Sarasota Magazine started up an app last year called Gastronaut. This app lists local restaurants, their menus, the calories in each meal, as well as the prices. Another app that actually showcases restaurants, especially smaller ones, is an app called LocalEats. Smaller restaurants are featured by way of paid advertising and/or by thousands of reviews made about the restaurant, and the service itself. LocalEats showcases award-winning locations as well as local listings. It also shows the types of food that won a specific award.

In this picture shows the app
Gastronaut's intake on the recipes
and foods shown on the app.

     In addition to the creation of an app, I hope to create a huge variety of social media platforms to expand my product to not only an older audience, but to a younger audience as well. The way to get a younger audience to see my magazine would be to create a page on a social media platform considering younger people usually have one or multiple social media accounts (such as snapchat, instagram, twitter etc.)  
     For example, Instagram has a new "business profile" option that is easier than ever to create a social media empire. This will help to find the accounts who will not only follow your page, but also be completely interested and supportive it. 
Here are some images of inside any business profile's Instagram account.

In these pictures, you can see that Instagram allows 

you to view crucial stats to your business's success, 

and it's all free. You can even buy really affordable 

promotions from this same page. So with just a few 

extra taps, you can have the post of your choice 

broadcasted as an advertisement to the customized 

crowd that Instagram thinks would be most interested 

in your account based on your profile's activity.